DUNLOP wass looking to utilize their 1st party customers warranty data to identify user whose tires are close to their life expectancy or in poor condition in order to upsell tires replacement packages.
Utilizing Antsomi CDP our data strategy team Implemented the following solutions:
- Aggregate all data sources into the Antsomi CDP
- Unify data between the two sources using the Mobile # as the Unique Identifier
- Utilize the Antsomi Segmentation Tool to create relevant Customer Segments:
- Setup automated personalized campaign journeys through LINE messenger to retarget and engage with different customer segments for tires replacement package.