Toyota

Services provided

Toyota Connect is the division of Toyota that manages the Toyota App.  They had purchased the SF marketing Cloud License, but were not sure how to make the best use of it.  They came to Audience IQ to perform an audit and make recommendations how to improve usage.

Audience IQ performed an audit and produced an action plan that focused on the following: 

• Data Structure Review
• New Tech Stack and Data flow design
• Data Integration and re-organization of Data on Salesforce Marketing Cloud.
  • Customer Profile Data
  • LINE BCRM Customer Data
  • Lead and prospect Data
• Set up all features which help for tracking performance and segmentation.
  • Einstein Messaging Insights
  • Einstein Send Time Optimization
  • Email Recommendations
  • Web Recommendations
• Behavior trigger Integration