Nissan Motors was looking for an agency to help them with their end to end CRM lifecycle management from lead nurture to new customers and then after sales service to repeat purchase. They asked us to utilize their current tech stack and implement a full program for them.
We implemented the following solutions:
- Data Capture Analysis and Tech Stack Strategy Consulting
- Redesign of their Tech Stack
- Data Segmentation Strategy across the entire lifecycle
- Communication and artwork for CRM communications
- Customer Segmentation Development
- Line OA Strategy Development
- Redesign of all Marketing Journeys and Implementation inside of SF Marketing Cloud.