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The Future of Ad Tech — 3rd Party Data, Sync, and Innovation As digital advertising continues to evolve, technology remains at the center of transformation. From early banner buys to real-time bidding and audience data, each stage of ad tech innovation has pushed marketers closer to a single goal — reaching the right audience, at the right moment, with the right message . In this final part of our Evolution of Display Advertising and Ad Technology  series, we’ll explore the n

Audience Data and the Power of First-Party Cookies Data is the lifeblood of modern digital advertising. Every impression, click, and conversion generates valuable insight — helping advertisers better understand audiences and optimize campaigns in real time. In this third part of our Evolution of Display Advertising and Ad Technology  series, we’ll explore how audience data and first-party cookies revolutionized media targeting, personalization, and measurement — and what come