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LINE Advertising Deep Dive Part 4: Turning LINE into a CRM with Business Connect
- theo5416
- Sep 22
- 2 min read
Updated: Sep 24
In the first three parts of this series, we explored the rise of LINE in Thailand, how brands can run paid ads with the LINE Ads Platform, and how to build organic audiences through Official Accounts. In this final part, we’ll take a closer look at LINE Business Connect (BC) — the advanced tool that transforms LINE from a communication channel into a full CRM and loyalty platform.
What Is LINE Business Connect?
LINE Business Connect builds on the foundation of a LINE Official Account, but adds deeper functionality for customer data, segmentation, and automation.
With BC, brands can:
Sync LINE with their CRM or third-party systems through APIs.
Collect customer data during opt-in and registration.
Segment audiences based on behavior, demographics, or membership.
Automate personalized communication journeys, such as birthday greetings or loyalty offers.
This makes Business Connect especially powerful for advertisers who want to go beyond mass messaging and deliver targeted, one-to-one engagement.
The Power of Integration
The key to maximizing LINE BC is integration. When linked to a CRM platform, brands can build a single view of the customer across sales, service, and marketing. This allows:
Data-driven segmentation: filter audiences based on sign-up date, loyalty status, or recent activity.
Personalized automation: send an automatic message to customers on their birthday or target only those who haven’t purchased in the last 60 days.
Coupon management: create and track e-coupons with unique QR codes for in-store or online redemption.
By connecting LINE data with existing customer data, businesses unlock new opportunities for personalization and retention.
Examples of LINE BC in Action
Here are a few ways brands use LINE BC effectively:
Retail: send loyalty members exclusive coupons based on past purchases.
Hospitality: automatically message guests before check-in with useful information.
F&B: segment diners who have not returned in 30 days and send them a “bounce back” offer.
These examples show how LINE BC bridges the gap between marketing campaigns and customer experience.
Why Business Connect Matters
For advertisers in Thailand, LINE Business Connect offers a way to move beyond one-off campaigns. While the LINE Ads Platform is strong for reach and awareness, and Official Accounts allow for ongoing communication, Business Connect delivers the final piece: data-driven CRM capabilities inside LINE itself.
This makes it especially valuable for:
Large brands with big customer bases looking to improve loyalty.
E-commerce and retail businesses that rely on repeat purchases.
Any brand wanting to turn LINE into a true CRM channel.
Final Thoughts
LINE Business Connect transforms LINE from a messaging platform into a CRM and loyalty powerhouse. By collecting customer data, segmenting audiences, and automating communication, businesses can create personalized journeys that drive repeat sales and long-term relationships.
This concludes our four-part deep dive into LINE advertising. From mobile dominance to ads, official accounts, and Business Connect, LINE offers one of the most complete ecosystems for marketers in Thailand.
If you would like to dive deeper into this session, you can watch the full lecture here:
Want to see how LINE Business Connect could help you build loyalty? Click below to request a free Insight Audit from AIQ and explore how to integrate LINE into your customer journey.
